This year April 21st-22nd 2018 I attended Beautycon for the third time. This year it was at the Jacob Javits Center in NYC. Beautycon is a huge beauty festival! Beauty brands create individual pop-ups for festival goers to interact with while showing new products before they are available in stores. It’s fun to mingle with other beauty lovers and get inspired viewing the new beauty trends. Brands like Mac, Anastasia Beverly Hills, Shea Moisture, Loreal, Maybelline, and Revlon attend.  Popular makeup artist, influencers, and celebrities attend and host panels throughout the event promoting new products, and demonstrate their latest beauty finds, tips, and tricks. This year Beautycon had celebrity guest like Zendaya, Paris Hilton, and influencers like Itsmyrayraye and Liane V in NYC.